Australian spring water company challenges bottled water industry
The first of Wallaby Water’s natural spring water has been packaged in aluminium cans at source in the Victorian Hills north of Melbourne and sent to distributors, businesses and events from Victoria’s Surf Coast to Byron Bay in Australia.
Wallaby hopes that by providing consumers of on-the-go bottled water with superior packaging material, they can shift consumer behaviour away from single-use plastics and educate consumers on the benefits of using aluminium.
Wallaby Water says that If you find yourself glancing at any supermarket shelf, you’re likely to feel as though you’re drowning in a sea of plastic.
The options are typically limited to PET plastic bottles of varying sizes and a select number of premium brands in glass packaging.
Full article here: http://econews.com.au/60571/australian-spring-water-company-challenges-bottled-water-industry/